The ad-blocking browser is a common sight in modern browsers.
But what if you don’t want to get Facebook ads?
That’s what a number of developers are doing and they’re calling out Facebook for its ads policy.
Developers from Google and Opera, as well as the ad-blockers Firefox and Chrome, have started a campaign to highlight the issue.
The campaign, called AdBlock for Advertisers, is aimed at removing ads in popular web browsers.
“It’s a very important moment for the world of advertising and social media,” said AdBlock developer, Peter Zalinski.
“This is an opportunity for the ad industry to step back and let the market know that it’s unacceptable for advertisers to target users with adverts that target their own content.”
The campaign is the brainchild of the developer team known as “AdBlock Plus”, which is comprised of a team of AdBlock users and developers.
“We’ve done this campaign with the goal of educating the advertising industry and helping them understand that ad-targeting on websites is not acceptable and it is harmful to users,” said Zalinsky.
The aim is to highlight Facebook’s ad-stealing practices and to highlight how users should make a choice to leave ads off websites that they trust.
“People are using the internet to get around ads and it’s an incredibly convenient way for advertisers and other content providers to monetise their content,” said Ben Kuchera, a senior software engineer at Opera.
“For some advertisers it’s a great way to make a buck and for others it’s very important to get their adverts removed.”
In addition to Facebook’s ads policy, the AdBlock campaign will also highlight other issues, including the fact that adverts can be used to track the movements of users across the web.
Users can opt out of the campaign by clicking on the ‘block’ button in the top right hand corner of the page.