By John D. McKinnon, USA TODAY The video-share website, which has grown rapidly in recent years and has become the darling of millennials, is making headlines again, this time with an advertiser filing a complaint with the Federal Trade Commission.
The advertiser is calling for a ban on videos posted on Instagram.
The complaint accuses the company of “directly and intentionally promoting a product or service, including but not limited to video, through a deceptive or deceptive commercial program.”
The complaint alleges that the company’s videos were advertised to consumers who paid for them.
“The content of the advertisements is misleading or deceptive,” the FTC said in a statement.
“There is no doubt that these videos were promoted to consumers as being of high quality.”
Instagram’s lawsuit is one of several recent legal actions against the company.
Last month, the FTC announced it would launch a criminal investigation into Instagram’s practices.
And earlier this year, the company agreed to pay $250 million to settle a lawsuit from an alleged video-sharer who said he was threatened with termination by Instagram over videos he made that were posted on the company website.
In a statement Friday, Instagram said it “has an obligation to our users, advertisers and partners to act responsibly in their video and advertising campaigns.”